Fine Organic Chemicals
Manufacturer of environmentally friendly chemicals
This BEE company was formed from a management buy-out, took guidance from The Marketing Director to turn a loss maker into a profitable and respected business by addressing two areas: Firstly by focusing on it’s core product range, and leveraging the ‘green’ credibility and BEE status; secondly by successfully targeting selected major organisations and making contact at senior level. Case study available
Client: Fine Organic Chemicals (Pty) Ltd
Categories: Business Development