The Marketing Director assisted this company to merge the three founding companies, develop a new identity as a BEE company, and reposition itself as a supplier of IT products and services to Government and large corporations. It is now a well-known Tier 1 supplier to SITA and the major supplier to one Province and several […] Read more
This CSIR development was among the first to focus on content – making information available over the Internet to their subscribers. The Marketing Director drafted the marketing strategy and plan, and operated as an outsourced marketing manager through the early development up to the point of sale of the company to a major communication group. […] Read more
A small group of casual labourers banded together to form an event management company. Using the advice and coaching of The Marketing Director to good effect they built a highly profitable and stable company in a remarkably short space of time. A wonderful rags-to-riches story of a determined group of young black entrepreneurs. Case study […] Read more
The disabled entrepreneur behind this company developed and launched an advanced motorised wheelchair range, which has since been acknowledged as the state of the art in this technology. The marketing Director prepared the marketing plan and assisted in launching the company and guiding it to profitability. Case study available
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