Blog

From the desk of MarketingStrategy.co.za

none
MarketingStrategy.co.za is a business advice resource which I started a number of years ago, and includes no-fluff, valuable insights into strategy, marketing and sales both on the global and local scale. I do my best to keep it updated, and it often includes articles published in various media including Entrepeneur Magazine, New Age and Strategic Marketing.

RSS Marketing Strategy

  • Channel choices 23rd January 2017
        This article was written by Ed Hatton for Entrepreneur Magazine (South African edition), as the My Mentor column published in June 2016 and is posted here by their kind permission   Which channel will achieve the best returns for your business?     You face many choices of how best to get your […]
  • How important is your brand? 23rd January 2017
    The May 2016 My Mentor column from Entrepreneur magazine. This column discusses the correct way to attack branding as an SME and dispels some of the myths about branding. The post How important is your brand? appeared first on Marketing Strategy.
  • Good mentors worth their weight in gold 29th December 2016
    In this guest post Christo Botes Executive Director of Business Partners Ltd. Outlines the differences between true mentors and the many other types of business advisors and coaches. He notes that mentors will always be experienced and will focus on more than just the presenting issue The post Good mentors worth their weight in gold […]
  • Plan for a better year ahead 29th December 2016
    A better year – ideas to make this year more successful than last. Planning to overcome inevitable negative business outlook and disruptions from strikes and protests. We discuss turning problems to opportunities and note some very good news facts. The post Plan for a better year ahead appeared first on Marketing Strategy.
  • Strategic competitive positioning 29th December 2016
    The April 2016 My Mentor column from Entrepreneur magazine. This column sets out three possible positional strategies to deal with tough times. It discusses the Attack, Defend and Innovate strategies and warns risks of simply doing nothing. The post Strategic competitive positioning appeared first on Marketing Strategy.
  • Managing hidden expenses 29th December 2016
    The March 2016 My Mentor column from Entrepreneur magazine. This column gives examples of the many hidden expenses which do not show up as direct costs and gives ideas to identify and track such costs with a view to measuring and recuing them. The post Managing hidden expenses appeared first on Marketing Strategy.
  • Are you driving your business or is it driving you? 29th December 2016
    The February 2016 My Mentor column from Entrepreneur magazine. This column discusses the issue of entrepreneurs working in their businesses rather than on them. It looks at the problem of great strategies which somehow are never implemented and gives ideas on how to combat the inertia The post Are you driving your business or is […]
  • Taking stock of your performance 27th December 2016
    Review your company's performance against your original business plan before planning the next year. This article gives ideas on how to check your actual performance against expectations, and what to do about variances. The post Taking stock of your performance appeared first on Marketing Strategy.
  • Customer base or new business? 27th December 2016
    The November 2015 My Mentor column from Entrepreneur magazine. This column discusses the best uses of scarce sales and marketing resources to develop new customers or to grow existing customers. It discusses the factors which would assist entrepreneurs to choose where to deploy their resources for maximum results The post Customer base or new business? […]
  • The power of focus 27th December 2016
    The October 2015 My Mentor column from Entrepreneur magazine. This column shows how focusing all your resources on a carefully selected target market is preferable to trying to be all things to all people. The post The power of focus appeared first on Marketing Strategy.