Blog

From the desk of MarketingStrategy.co.za

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MarketingStrategy.co.za is a business advice resource which I started a number of years ago, and includes no-fluff, valuable insights into strategy, marketing and sales both on the global and local scale. I do my best to keep it updated, and it often includes articles published in various media including Entrepeneur Magazine, New Age and Strategic Marketing.

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  • A better year ahead 24th January 2019
      This year has been a bad year for many companies – here is how to make sure 2017 is better   This article was originally published on the Sanlam blog in December 2016 It is a great blog to subscribe to if you are an entrepreneur   The past 12 months have not been […]
  • Incentivising sales people 23rd January 2019
    This column examines how motivation levels of salespeople can fall in bad economic times when buyers put orders on hold, and gives recommendations on how to handle the situation The post Incentivising sales people appeared first on Marketing Strategy.
  • Owner’s involvement in sales 22nd January 2019
    The November 2016 My Mentor column from Entrepreneur magazine. This column considers the role of a business owners in sales and how to manage the conflict between selling and managing the sales force. The post Owner’s involvement in sales appeared first on Marketing Strategy.
  • Why market in a tight economy? 21st January 2019
    This column discusses the age-old question of cutting back on marketing in tough times and make recommendations on how to address marketing when sales are down in a bad economy. The post Why market in a tight economy? appeared first on Marketing Strategy.
  • Making sales when nobody is buying 21st January 2019
    The August 2016 My Mentor column from Entrepreneur magazine. This column gives ideas on how to manage a depressed economy with reduced sales and selective buyers. It gives tips on attitude, customers and efficiencies. The post Making sales when nobody is buying appeared first on Marketing Strategy.
  • Channel choices 23rd January 2017
        This article was written by Ed Hatton for Entrepreneur Magazine (South African edition), as the My Mentor column published in June 2016 and is posted here by their kind permission   Which channel will achieve the best returns for your business?     You face many choices of how best to get your […]
  • How important is your brand? 23rd January 2017
    The May 2016 My Mentor column from Entrepreneur magazine. This column discusses the correct way to attack branding as an SME and dispels some of the myths about branding. The post How important is your brand? appeared first on Marketing Strategy.
  • Good mentors worth their weight in gold 29th December 2016
    In this guest post Christo Botes Executive Director of Business Partners Ltd. Outlines the differences between true mentors and the many other types of business advisors and coaches. He notes that mentors will always be experienced and will focus on more than just the presenting issue The post Good mentors worth their weight in gold […]
  • Plan for a better year ahead 29th December 2016
    A better year – ideas to make this year more successful than last. Planning to overcome inevitable negative business outlook and disruptions from strikes and protests. We discuss turning problems to opportunities and note some very good news facts. The post Plan for a better year ahead appeared first on Marketing Strategy.
  • Strategic competitive positioning 29th December 2016
    The April 2016 My Mentor column from Entrepreneur magazine. This column sets out three possible positional strategies to deal with tough times. It discusses the Attack, Defend and Innovate strategies and warns risks of simply doing nothing. The post Strategic competitive positioning appeared first on Marketing Strategy.